Denim & Supply Ralph Lauren announces an exclusive global collaboration with world-renowned, Grammy nominated DJ, Avicii (At Night Management). As part of the partnership, Avicii will be featured in the Denim & Supply Ralph Lauren Fall 2012 Advertising Campaign and co-produce a video short to debut on DenimAndSupply.com when the campaign breaks late summer 2012. The video will include a select group of Avicii fans and will mark the world-wide premiere of his new exclusive track.

photo credit: JoeGazzola

Denim & Supply is Ralph Lauren’s nod to a generation that prides itself on creating a totally personal style. Launched in Fall 2011, Denim & Supply Ralph Lauren offers a new approach to denim and sportswear, capturing the weathered character of vintage-inspired pieces and effortlessly styling them with an eclectic spirit. Earthy and bohemian with an emphasis on rugged individualism, Denim & Supply Ralph Lauren is a modern statement of free-spirited, down-to-earth style. Denim & Supply is sold at selected department and specialty stores as well as at mono-brand Denim & Supply stores and on DenimandSupply.com