JFR.SE FOR INSPIRER - PARIS

 

This Swedish jewelery brand was created by Jennifer Forsberg, with lots of variety of jewelry totally in the trend of the moment at very affordable prices, sweden proves once again fashion is accessible to all.

 The brand works with a lot of bloggers and fashion icons like here with the LinaTesch and Anouska Proetta Brandon. 

 

It is with pleasure that the brand responded to our questions

 How did you get the idea?

Jennifer began producing own unique jewlerys 3 years ago in her basement on her spare time. It didnt took long before she created her own blogg and tried to sell her jewlery. 

How did you get the idea?Jennifer began producing own unique jewlerys 3 years ago in her basement on her spare time. It didnt took long before she created her own blogg and tried to sell her jewlery. 

 

Sales didnt go as expected and Jennifer looked for other ways to sale her products, this time she found a plattform with all the systems and administrations she needed. Good collaborations with famous bloggers made her webshop a huge success.

 

Year 2010 a new milestone was achieved, NELLY.COM Scandinavia’s largest online store selling clothes and shoes for fashion was now a reseller. This made the brand JFR well known for girls in the age of 15-30. Some of JFR's well established resellers: Bubbleroom - Rut m fl. 

 

Still working from your basement?

After spending almost 6 month in the basement it was finaly time for a new workplace, Jennifer found a house (45 m2) to begin her business in. This was in early Mars 2011 and already in July 2011 Jennifer and her business had to move to a new building this time a house (90 m2). This building lasted for about 8 month then a new move was a fact, this time to a warehouse with offices (250 m2). This is JFR current location and if space is needed there is still room for another (1000 m2).

We know that you works with a lot of blogger are you some blogger in mind?There have been alot of collaborations but some of them I remember right now is:

* Swedens top blogger: Kenza

 * Sweden blogger: Kissies - Paow - Victora Törnegren - Isabelle Strömberg - My Blomquist - Anna Wiklund.

* Sweden artists: Charlotte Perrelli - Marie Serneholt - Claudia Galli - Molly Sandén - 

* Rest of the world fashion icons: - Kristina Bazan - Jennifer Grace - Konstantina Tzagaraki - Ruby Tanja -  - Rachel-Marie Jones.

 

Find their collection on their website

JFR.SE

Photographer: Camille Le puloch