This summer London is our hot spot!. When it comes to fashion, London is the place where we find the latest trends, styles and the very unique British tastes in all of United Kingdom. These days the words "British icon" might remind you of Alexa Chung. Alexa is now taking over Edie Campbell! Though she has been in the fashion industry's spotlight for awhile, her street style is what makes her most unique. Which is exactly why Edie Campbell brought her onboard.