I'm sure you have seen Targets ads for their clothing boutique GO International before featuring such designers as Luella Bartley, Proenza Shouler, and Zac Posen! Recently Target has announced William Rast as their next designer collaboration to be in stores December 19th.


William Rast was started by Justin Timberlake and Trace Ayala in 2005 as a denim only line but has now grown into a lifestyle collection. They describe their line as "Grounded in the iconography of American denim heritage and biker culture, yet re-packaged and presented in a contemporary context."




This line for Target is extremely well priced featuring items from $15-$49 compared to the original line which costs anywhere from $95-$595! They have a wide variety of tops, jeans, and outerwear for men and women. This biker chic line is definitely transitional for season to season and has many layering options. Be sure to go check out William Rast at a Target near you!